The DIG (Deutsch-Indische Gesellschaft e.V.) is an independent association, which promotes relations between Germany and the partner country India. It wants to show the German public the cultural, religious, as well as economic and political structures of India. 

For the brand identity, a combination of Hindi and German is used to show equal partnership. To create a consistent look and a cultural transfusion, the logo uses the slab serif Archer and the Hindi font Mangal which align perfectly together. The brand colours are extracted from the flags of both nations.